Custom Link Building – Viral Link Marketing – SEO Consulting

Importance of Links in 2012 from Senior Google Engineer

Posted on | July 6, 2012 | Comments Off

Senior Google Engineer Matt Cutts discusses links versus social signals. According to Matt links are still extremely important, and are not going away anytime soon.

Discussion around the Web:
From Search Engine Roundtable

My take away was that Matt Cutts says links are still, for the foreseeable future, going to be a more powerful signal for search rankings than social signals.

From SearchEngineWatch

Are Links a Dying Signal?
No. “There’s a perception that everything will go social and links will be obsolete but I wouldn’t write the epitaph for links just yet,” he said.

Discussion at WebMasterWorld WebMasterWorld.

Blog post at SearchEngineLand

Strategies to Market Your Content for Links

Posted on | May 31, 2012 | Comments Off

Check out my latest column at SearchEngineWatch.com on Strategies to Market Your Content for Link Building. It’s all about getting your content top rankings so it starts to acquire links naturally.

Spend time getting published on other sites related to your industry. Instead of having the link point to your homepage, or product page, have it linked to the content you’re promoting. Remember the goal is to get that content top rankings so it will attract more natural links, and drive some traffic.

How to Create Ethical Linkbait from Public Information

Posted on | July 9, 2011 | Comments Off

Read my latest column at SearchEngineWatch.com about using public information and data to create an ethical linkbait campaign. The main topics are public domain material and aggregation of public information.

With the abundance of governments offering data this is a great approach. Here are some government sources for the US and Europe: data.gov, data.gov.uk and ourdata.eu.

Don’t have a developer? There are other ways to aggregate information. It could be as simple as an infographic. Let’s say You are in a health field in the US. You could create an infographic comparing life expectancy to pet ownership. Then target pet groups.

Interviewed by Entrepreneur Magazine (Print)

Posted on | October 13, 2010 | Comments Off

I was interviewed by Entrepreneur Magazine about custom link development for small businesses. It will be in the December print issue.

Link Building Experts Interviewed

Posted on | July 9, 2010 | Comments Off

Rae Hoffman has put together a group interview of 11 ink building experts. Each person submitted a question they wanted the others to answer. The twist is no one saw each other’s answers until it was published.

Participates include Debra Mastaler, Aaron Wall, Eric Ward, Todd Malicoat, Roger Montti, Jim Boykin, Michael Gray, Rae Hoffman, Rand Fishkin, David Snyder and myself.

Creating a Custom Link Building Campaign

Posted on | July 6, 2010 | Comments Off

Learn some of the steps to creating a successful custom link building campaign for your company. In my latest piece at SearchEngineWatch.com I explore the topics of evaluating resources, the idea and a plan of action.

How to Build Links, Increase Traffic and Exposure

Posted on | March 9, 2010 | 2 Comments

Looking for a method to build links while generating exposure and traffic? Learn the streamlined process to get your content published on other Web sites.

• Unless you’re a passionate writer with a lot of free time, hire a professional writer.
• An editor is also essential if you want to get published on high-quality Web sites. Everyone’s writing needs to be fine-tuned.
• Start with guest blog postings. This can deliver good traffic and exposure.
• Design your content based on what people are searching for.

Read all the details at my SearchEngineWatch.com piece
How to Build Links, Increase Traffic and Exposure

Nominated for the SEMMY Awards 2010

Posted on | January 18, 2010 | 1 Comment

I’m honored to have one of my Search Engine Watch columns nominated for the SEMMY Awards! Link Building With a Small Budget was nominated.

I’d recommend everyone bookmark SEMMY to read an article or two each week. You’ll learn a lot. These are the top articles from the past year on everything from organic search to reputation management. Here’s the list of the Link Marketing Nominees.

Link Building Strategy – Start a Staff Volunteer Program

Posted on | January 14, 2010 | Comments Off

Think of the headline in your regional online newspaper, “Local Company gives Free Computer Classes to Disadvantaged Youth.”

Public relations strategies are an effective way to build links and publicity.

Serious About Links?
Think like a politician when deciding what type of volunteer work to do. Study the people who could bring the most attention and links to your volunteer program. What are the influential journalists, columnists, and bloggers in your city interested in?

Learn more about the strategy of using an employee volunteer program for link building in my latest post at SearchEngineWatch.

Rethinking your Link Marketing Strategies

Posted on | December 10, 2009 | Comments Off

Explore ways to improve your link development strategies. Something as simple as changing your perspective could give you the advantage to beat your competition. Learn more about this in my latest column at Search Engine Watch Rethinking your Link Marketing Strategies.

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    Justilien Gaspard is a SEO/M consultant with over 11 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.


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