Nominated for the SEMMY Awards 2010

Posted on | January 18, 2010 | 1 Comment

I’m honored to have one of my Search Engine Watch columns nominated for the SEMMY Awards! Link Building With a Small Budget was nominated.

I’d recommend everyone bookmark SEMMY to read an article or two each week. You’ll learn a lot. These are the top articles from the past year on everything from organic search to reputation management. Here’s the list of the Link Marketing Nominees.

Category: Link Building

Link Building Strategy – Start a Staff Volunteer Program

Posted on | January 14, 2010 | No Comments

Think of the headline in your regional online newspaper, “Local Company gives Free Computer Classes to Disadvantaged Youth.”

Public relations strategies are an effective way to build links and publicity.

Serious About Links?
Think like a politician when deciding what type of volunteer work to do. Study the people who could bring the most attention and links to your volunteer program. What are the influential journalists, columnists, and bloggers in your city interested in?

Learn more about the strategy of using an employee volunteer program for link building in my latest post at SearchEngineWatch.

Category: Link Building

Rethinking your Link Marketing Strategies

Posted on | December 10, 2009 | No Comments

Explore ways to improve your link development strategies. Something as simple as changing your perspective could give you the advantage to beat your competition. Learn more about this in my latest column at Search Engine Watch Rethinking your Link Marketing Strategies.

Category: Link Building

6 Ways to Increase Online Visibility

Posted on | April 7, 2009 | 2 Comments

Looking for ways to increase your sales and links? The answer is to increase your online presence. People recommend (aka link) to sites they have seen mentioned often. In my latest column at SearchEngineWatch discover 6 ways to increase your online visibility.

Category: Link Building

Viral Marketing: Size Doesn’t Always Matter

Posted on | September 30, 2008 | 2 Comments

Want to put together a viral marketing campaign? Read my column at SearchEngineWatch about small viral campaign that gets results.

Here’s the scoop. Most viral campaigns won’t become large-scale. Few actually achieve that status. In nature, viral infections rarely turn into plagues. They tend to be small — yet can have a big impact on a community. The same holds true of viral campaigns. You can have a small campaign that has a big impact in your industry or community.

Category: Link Building

Your Most Valuable Link Building Resource

Posted on | August 7, 2008 | No Comments

Is your business maximizing your most valuable link building resource? Theyâ€™re your customers because they are already sold on your product or service. Learn more techniques in part 2 of my column link building with customers at SearchEngineWatch.com.

Category: Link Building

Link Building with Customers

Posted on | July 24, 2008 | No Comments

Tired of devoting resources to low-value link strategies? Discover the goldmine of links your company is sitting on. Learn how to expand your customer base and build links at the same time in my latest column at SearchEngineWatch.com Link Building with Customers.

If you missed my previous column learn how to use Word-of-Mouth Marketing (WOMM) to build links and increase sales.

Category: Link Building

Keeping SEO Staff Motivated and Driven

Posted on | May 15, 2008 | No Comments

Talented SEO and link developers are difficult to find. Learn ways to keep your employees motivated and driven in my latest column at SearchEngineWatch.com. This will help reduce staff turnover and keep your current staff ambitious.

Excerpt:

Design a contest that’s easy to measure and that doesn’t dilute the quality of the link campaign. If the contest is simply judged on the “number” of links people obtain, then employees will focus on numbers, and the quality will suffer. Instead, place the focus on rewarding quality links.

Category: Link Building

Budgeting Resources for SEO Link Building

Posted on | May 1, 2008 | No Comments

One question I am often asked is how much time and money to invest into link marketing. In my latest column at SearchEngineWatch.com I tackle the issue of budgeting resources for link building.

Category: Link Building

Afraid to Link Out? Think Again

Posted on | April 3, 2008 | 6 Comments

Are you hesitate to link to other sites? Think that is helping your rankings? Think again.

…when a search engine discovers a page pointing users in the direction of more useful information, that page will be given more credit. Ask yourself what’s more useful: information that cites other government, education, and medical sites on a particular disease, or a page of copy describing the disease without referencing any authority sites? Not even a citation. That answer is a no-brainer.

Read my SEO column at SearchEngineWatch.com Afraid to Link Out? Think Again.

Category: Link Building

keep looking »

Nominated for SEW Column
Link Building With a Small Budget

Recently Written

About

Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's a columnist for Search Engine Watch, speaker at SES Conferences and has authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.