How to Create Ethical Linkbait from Public Information
Posted on | July 9, 2011 | Comments Off
Read my latest column at SearchEngineWatch.com about using public information and data to create an ethical linkbait campaign. The main topics are public domain material and aggregation of public information.
With the abundance of governments offering data this is a great approach. Here are some government sources for the US and Europe: data.gov, data.gov.uk and ourdata.eu.
Don’t have a developer? There are other ways to aggregate information. It could be as simple as an infographic. Let’s say You are in a health field in the US. You could create an infographic comparing life expectancy to pet ownership. Then target pet groups.
Interviewed by Entrepreneur Magazine (Print)
Posted on | October 13, 2010 | Comments Off
I was interviewed by Entrepreneur Magazine about custom link development for small businesses. It will be in the December print issue.
Link Building Experts Interviewed
Posted on | July 9, 2010 | Comments Off
Rae Hoffman has put together a group interview of 11 ink building experts. Each person submitted a question they wanted the others to answer. The twist is no one saw each other’s answers until it was published.
Participates include Debra Mastaler, Aaron Wall, Eric Ward, Todd Malicoat, Roger Montti, Jim Boykin, Michael Gray, Rae Hoffman, Rand Fishkin, David Snyder and myself.
Creating a Custom Link Building Campaign
Posted on | July 6, 2010 | Comments Off
Learn some of the steps to creating a successful custom link building campaign for your company. In my latest piece at SearchEngineWatch.com I explore the topics of evaluating resources, the idea and a plan of action.
How to Build Links, Increase Traffic and Exposure
Posted on | March 9, 2010 | 2 Comments
Looking for a method to build links while generating exposure and traffic? Learn the streamlined process to get your content published on other Web sites.
• Unless you’re a passionate writer with a lot of free time, hire a professional writer.
• An editor is also essential if you want to get published on high-quality Web sites. Everyone’s writing needs to be fine-tuned.
• Start with guest blog postings. This can deliver good traffic and exposure.
• Design your content based on what people are searching for.
Read all the details at my SearchEngineWatch.com piece
How to Build Links, Increase Traffic and Exposure
Nominated for the SEMMY Awards 2010
Posted on | January 18, 2010 | 1 Comment
I’m honored to have one of my Search Engine Watch columns nominated for the SEMMY Awards! Link Building With a Small Budget was nominated.
I’d recommend everyone bookmark SEMMY to read an article or two each week. You’ll learn a lot. These are the top articles from the past year on everything from organic search to reputation management. Here’s the list of the Link Marketing Nominees.
Link Building Strategy – Start a Staff Volunteer Program
Posted on | January 14, 2010 | Comments Off
Think of the headline in your regional online newspaper, “Local Company gives Free Computer Classes to Disadvantaged Youth.”
Public relations strategies are an effective way to build links and publicity.
Serious About Links?
Think like a politician when deciding what type of volunteer work to do. Study the people who could bring the most attention and links to your volunteer program. What are the influential journalists, columnists, and bloggers in your city interested in?
Learn more about the strategy of using an employee volunteer program for link building in my latest post at SearchEngineWatch.
Rethinking your Link Marketing Strategies
Posted on | December 10, 2009 | Comments Off
Explore ways to improve your link development strategies. Something as simple as changing your perspective could give you the advantage to beat your competition. Learn more about this in my latest column at Search Engine Watch Rethinking your Link Marketing Strategies.
6 Ways to Increase Online Visibility
Posted on | April 7, 2009 | 2 Comments
Looking for ways to increase your sales and links? The answer is to increase your online presence. People recommend (aka link) to sites they have seen mentioned often. In my latest column at SearchEngineWatch discover 6 ways to increase your online visibility.
Viral Marketing: Size Doesn’t Always Matter
Posted on | September 30, 2008 | 2 Comments
Want to put together a viral marketing campaign? Read my column at SearchEngineWatch about small viral campaign that gets results.
Here’s the scoop. Most viral campaigns won’t become large-scale. Few actually achieve that status. In nature, viral infections rarely turn into plagues. They tend to be small — yet can have a big impact on a community. The same holds true of viral campaigns. You can have a small campaign that has a big impact in your industry or community.
- How to Create Ethical Linkbait from Public Information
- Interviewed by Entrepreneur Magazine (Print)
- Link Building Experts Interviewed
- Creating a Custom Link Building Campaign
- How to Build Links, Increase Traffic and Exposure
- Nominated for the SEMMY Awards 2010
- Link Building Strategy – Start a Staff Volunteer Program
- Rethinking your Link Marketing Strategies
- 6 Ways to Increase Online Visibility
- Viral Marketing: Size Doesn’t Always Matter
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Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's a columnist for Search Engine Watch, speaker at SES Conferences and has authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.
