Justilien.com – Link Building Strategies, Marketing & SEO Consulting

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Affordable Viral Marketing

Jennifer Laycock, Search Engine Guide, wrote an excellent article on successful low-cost viral marketing with examples. She talks about the customer acquisition cost (CAC) in developing these promotions.

Link Building Idea: Create Customer Interviews & Profiles

In October I made a post that turned out to be very popular on creating a collection of expert interviews. Another way to approach this is with customer interviews. Customer profiles or interviews are a common marketing practice.

Link Development & Relationship Building

Jennifer Laycock, of Search Engine Guide, wrote about the importance of relationship development and link building. She offers a great example email and points out what the person did right. Successful link development is all about good marketing. Found via Chris Sherman at SearchEngineLand Right Way to Ask For a Link

Article Submissions meets Public Relations

Good discussion at WebMasterWorld about article submissions losing their effectiveness over the years. Members give some great advice on what works today.

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    Justilien Gaspard is a SEO/M consultant with over 11 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.


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