Dan Thies on Paid Links, Google & FTC
Dan Thies has written a great article illustrating the holes in Google’s plan to make webmasters use NoFollows on all paid advertisements. Here are some clips: By relying on past FTC statements (on advertising disclosure) Google further weakens their case. If advertising must be disclosed as such (this is why the FTC would weigh in), [...]
7 Habits Of Highly Effective Link Builders
Debra Mastaler has a great column at SearchEngineLand.com called the 7 Habits Of Highly Effective Link Builders She gives some great tips such as this one: 5. Become a high profile editor, not just an editor. If you knew a million people visited a website every day and that website was actively looking for an [...]




