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Dan Thies on Paid Links, Google & FTC

Dan Thies has written a great article illustrating the holes in Google’s plan to make webmasters use NoFollows on all paid advertisements. Here are some clips: By relying on past FTC statements (on advertising disclosure) Google further weakens their case. If advertising must be disclosed as such (this is why the FTC would weigh in), [...]

7 Habits Of Highly Effective Link Builders

Debra Mastaler has a great column at SearchEngineLand.com called the 7 Habits Of Highly Effective Link Builders She gives some great tips such as this one: 5. Become a high profile editor, not just an editor. If you knew a million people visited a website every day and that website was actively looking for an [...]

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    Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.

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