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Link Building – In-House vs. Outsourced Debate

My last column at Search Engine Watch on In-House Link Building stirred up strong responses from people. Then again the in-house vs outsourced SEO debate always creates a lot of discussion. In my new column I follow-up on the topic with Link Building: DIY In-House vs. Outsourced and address some of the main issues. Excerpts: […]

Link Development In-House & Outsourcing by Rae Hoffman (PubCon)

Rae Hoffman (Sugarrae.com) posted her presentation from PubCon (Webmaster World Conference) on Outsourcing & In-House Link Development. It is packed with great information, list, questions and key points. Some of the topics covered include: Types of link development Where to find good link development firms Questions for link development firms Hiring and training a link […]

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    Justilien Gaspard is a SEO/M consultant with over 11 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.


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