Talented SEO and link developers are difficult to find. Learn ways to keep your employees motivated and driven in my latest column at SearchEngineWatch.com. This will help reduce staff turnover and keep your current staff ambitious. Excerpt: Design a contest that’s easy to measure and that doesn’t dilute the quality of the link campaign. If [...]
One question I am often asked is how much time and money to invest into link marketing. In my latest column at SearchEngineWatch.com I tackle the issue of budgeting resources for link building.