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Keeping SEO Staff Motivated and Driven

Talented SEO and link developers are difficult to find. Learn ways to keep your employees motivated and driven in my latest column at SearchEngineWatch.com. This will help reduce staff turnover and keep your current staff ambitious. Excerpt: Design a contest that’s easy to measure and that doesn’t dilute the quality of the link campaign. If […]

Budgeting Resources for SEO Link Building

One question I am often asked is how much time and money to invest into link marketing. In my latest column at SearchEngineWatch.com I tackle the issue of budgeting resources for link building.

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    Justilien Gaspard is a SEO/M consultant with over 11 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.


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