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Viral Marketing: Size Doesn’t Always Matter

Want to put together a viral marketing campaign? Read my column at SearchEngineWatch about small viral campaign that gets results. Here’s the scoop. Most viral campaigns won’t become large-scale. Few actually achieve that status. In nature, viral infections rarely turn into plagues. They tend to be small — yet can have a big impact on […]

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    Justilien Gaspard is a SEO/M consultant with over 11 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.


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