How to Build Links, Increase Traffic and Exposure

Looking for a method to build links while generating exposure and traffic? Learn the streamlined process to get your content published on other Web sites.
• Unless you’re a passionate writer with a lot of free time, hire a professional writer.
• An editor is also essential if you want to get published on high-quality Web [...]

Nominated for the SEMMY Awards 2010

I’m honored to have one of my Search Engine Watch columns nominated for the SEMMY Awards! Link Building With a Small Budget was nominated.
I’d recommend everyone bookmark SEMMY to read an article or two each week. You’ll learn a lot. These are the top articles from the past year on everything from organic search [...]

Link Building Strategy – Start a Staff Volunteer Program

Think of the headline in your regional online newspaper, “Local Company gives Free Computer Classes to Disadvantaged Youth.”

Public relations strategies are an effective way to build links and publicity.
Serious About Links?
Think like a politician when deciding what type of volunteer work to do. Study the people who could bring the most attention and links [...]

Rethinking your Link Marketing Strategies

Explore ways to improve your link development strategies. Something as simple as changing your perspective could give you the advantage to beat your competition. Learn more about this in my latest column at Search Engine Watch Rethinking your Link Marketing Strategies.

6 Ways to Increase Online Visibility

Looking for ways to increase your sales and links? The answer is to increase your online presence. People recommend (aka link) to sites they have seen mentioned often. In my latest column at SearchEngineWatch discover 6 ways to increase your online visibility.

Viral Marketing: Size Doesn’t Always Matter

Want to put together a viral marketing campaign? Read my column at SearchEngineWatch about small viral campaign that gets results.
Here’s the scoop. Most viral campaigns won’t become large-scale. Few actually achieve that status. In nature, viral infections rarely turn into plagues. They tend to be small — yet can have a big impact on [...]

Your Most Valuable Link Building Resource

Is your business maximizing your most valuable link building resource? Theyâ€™re your customers because they are already sold on your product or service. Learn more techniques in part 2 of my column link building with customers at SearchEngineWatch.com.

Link Building with Customers

Tired of devoting resources to low-value link strategies? Discover the goldmine of links your company is sitting on. Learn how to expand your customer base and build links at the same time in my latest column at SearchEngineWatch.com Link Building with Customers.
If you missed my previous column learn how to use Word-of-Mouth Marketing (WOMM) [...]

Keeping SEO Staff Motivated and Driven

Talented SEO and link developers are difficult to find. Learn ways to keep your employees motivated and driven in my latest column at SearchEngineWatch.com. This will help reduce staff turnover and keep your current staff ambitious.
Excerpt:
Design a contest that’s easy to measure and that doesn’t dilute the quality of the link campaign. If [...]

Budgeting Resources for SEO Link Building

One question I am often asked is how much time and money to invest into link marketing. In my latest column at SearchEngineWatch.com I tackle the issue of budgeting resources for link building.

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Nominated for SEW Column
Link Building With a Small Budget

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About

Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's a columnist for Search Engine Watch, speaker at SES Conferences and has authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.