Keeping SEO Staff Motivated and Driven

Talented SEO and link developers are difficult to find. Learn ways to keep your employees motivated and driven in my latest column at SearchEngineWatch.com. This will help reduce staff turnover and keep your current staff ambitious. Excerpt: Design a contest that’s easy to measure and that doesn’t dilute the quality of the link campaign. If [...]

Budgeting Resources for SEO Link Building

One question I am often asked is how much time and money to invest into link marketing. In my latest column at SearchEngineWatch.com I tackle the issue of budgeting resources for link building.

Afraid to Link Out? Think Again

Are you hesitate to link to other sites? Think that is helping your rankings? Think again. …when a search engine discovers a page pointing users in the direction of more useful information, that page will be given more credit. Ask yourself what’s more useful: information that cites other government, education, and medical sites on a [...]

Link Building by Giving Back

Discover how to build links by giving back to your community on a international, national, or local level. Use this traditional public relations strategy to market your business and build links at the same time. SearchEngineWatch.com: Link Building from the Heart: Giving to Get

Need Links for your E-Commerce and Online Retail Site?

Most E-Commerce sites are shopping carts on steroids. I often hear statements such as, “Who would want to link to my clothing site?” Replace clothing with whatever you sell. Find out how to build links to online retail sites in my SearchEngineWatch column SEO Link Building: Online Retail and E-Commerce Sites. Excerpt: Let’s start by [...]

5 Ways to Discover Link Building Ideas

Looking for link build ideas & strategies? Discover some simple techniques to solve customer problems and build links at the same time. Check out my latest column at Search Engine Watch on 5 Ways to Discover Link Building Ideas Consumer Review Sites Spend time researching consumer review sites for your industry. Try to spot recurring [...]

B2B Link Building Example – Restaurant & Coffee Equipment

Looking for an example of link development for business-to-business sites? Check out my latest column at Search Engine Watch for a case study for the restaurant & coffee equipment industry. Read Coffee, Tea, or Link Love?

Group Interview 11 Link Development Experts

We each submitted a question we wanted each other to answer. Most revealing aspect was no one saw each otherâ€™s answers until it was published. Read 11 Link Development Experts Group Interview Participates: Aaron Wall, Debra Mastaler, Rae Hoffman, Rand Fishkin, Eric Ward, Roger Montti, Todd Malicoat, Michael Gray, Jim Boykin, Andy Hagans, and of [...]

Link Building Case Study for Luxury Hotels

Discover how solving a customer problem can turn into link building opportunity. In this week’s Link Development Column at SearchEngineWatch.com I offer a case study for a luxury hotel. Link building opportunities can be discovered by solving a customer’s problem. Consider the concierge at luxury hotels. A common service is to make restaurant recommendation and [...]

Top 5 SEO & Link Building Challenges for 2008

What are some of the top challenges facing SEO and Links Building for 2008? Find out in my column at SearchEngineWatch Top 5 SEO and Link Building Challenges for 2008 1. Webmasters Scared to Link Out There has always been a segment of Webmasters scared to link out. The number of fearful Webmasters has increased [...]

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Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's a columnist for Search Engine Watch, speaker at SES Conferences and has authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.