Link Building – In-House vs. Outsourced Debate

My last column at Search Engine Watch on In-House Link Building stirred up strong responses from people. Then again the in-house vs outsourced SEO debate always creates a lot of discussion. In my new column I follow-up on the topic with Link Building: DIY In-House vs. Outsourced and address some of the main issues. Excerpts: [...]

Link Development In-House & Outsourcing by Rae Hoffman (PubCon)

Rae Hoffman (Sugarrae.com) posted her presentation from PubCon (Webmaster World Conference) on Outsourcing & In-House Link Development. It is packed with great information, list, questions and key points. Some of the topics covered include: Types of link development Where to find good link development firms Questions for link development firms Hiring and training a link [...]

In-House vs Outsourcing Link Development

Discover some key advantages of in-house link building in my Search Engine Watch column 5 Reasons to Build Links In-House While a third-party company might be sending e-mails or calling a company without making much headway, your people could use existing business contacts to get into the door, get past the gatekeepers, and talk to [...]

SEO Plan To Create Buzz, Traffic & Links

In my column today at Search Engine Watch I layout a plan for an independent film “Reservation Road” to create a contest that will engage users, create buzz and build links. It is all based on the movie content and user involvement. Read SEO PR Plan To Create Buzz, Traffic, Links

Content Marketing Strategies – Junta42.com

For those who use content for marketing, public relations and link development check out Junta42. It is a new social site focused on content marketing. I discovered it after reading their blog post called Content Marketing Strategy Trumps a Search Marketing Strategy. Definitely recommend subscribing to their blog. Found via Small Business Brief

What is a Link Worth?

In a two part column at Search Engine Watch I discuss the value of links and simply strategies to help determine their worth. Astoundingly, the answer is rather simple when you step back. Ask yourself what are top rankings worth to your company? How much more revenue would your company take in if you were [...]

Word of Mouth Marketing Works: WOMM Survey

eMarketer.com published a study that more than three-quarters of people trust consumer recommendations over any other type of ad. The question remains how are you incorporating that into your link building and internet marketing strategies? Notice consumer opinions posted online are trusted 61% of the time. Yet only 34% trust search engine ads. Is your [...]

Dan Thies on Paid Links, Google & FTC

Dan Thies has written a great article illustrating the holes in Google’s plan to make webmasters use NoFollows on all paid advertisements. Here are some clips: By relying on past FTC statements (on advertising disclosure) Google further weakens their case. If advertising must be disclosed as such (this is why the FTC would weigh in), [...]

7 Habits Of Highly Effective Link Builders

Debra Mastaler has a great column at SearchEngineLand.com called the 7 Habits Of Highly Effective Link Builders She gives some great tips such as this one: 5. Become a high profile editor, not just an editor. If you knew a million people visited a website every day and that website was actively looking for an [...]

Viral Link Experiment â€“ Contest

Search Engine People is running a lyrics contest that is sure to garner them some very nice links. So far Yahoo is showing over 1900 links to the contest page as of 2pm on June 1st. Here is what I like about the contest that will make it a success. Interactive Users submit lyrics, votes [...]

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Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's a columnist for Search Engine Watch, speaker at SES Conferences and has authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.