Link Development & Relationship Building
Jennifer Laycock, of Search Engine Guide, wrote about the importance of relationship development and link building. She offers a great example email and points out what the person did right. Successful link development is all about good marketing. Found via Chris Sherman at SearchEngineLand Right Way to Ask For a Link
Article Submissions meets Public Relations
Good discussion at WebMasterWorld about article submissions losing their effectiveness over the years. Members give some great advice on what works today.
Top 5 Social Bookmarketing Services by Pandia
Pandia Search Engine News tested over 20 social bookmarketing tools to come up with the 5 they feel are the best. Some of the critical they based it on: • A decent amount of users is necessary. Otherwise the whole social aspect looses relevance. • The service has to have quite extensive documentation, FAQ and/or [...]
Speaking at Search Engine Strategies (SES) Conference in Chicago
I am excited to announce I will be speaking at Search Engine Strategies (SES) in Chicago this December on the Linking Strategies session. It is an honor to be on a panel with respected industry veterans Eric Ward, Greg Boser (aka WebGuerrilla) and Mike Grehan. A special thanks goes to Debra Mastaler for recommending me! [...]
Link Building Idea: Become the Expert with a Collection of Interviews
Everyone needs high-quality content. Every wants more quality links. Combine the two and it is a win-win. The goal is to create a large collection of interviews making your site one of the best sources of information on the web for your industry. Interview the leading experts (plus up-and-coming gurus) in your field.
Overlooked Link Building Opportunities
Often when people are link building they overlook some of the most obvious places to get links. Instead of thinking like an SEO, think like a marketer.
Link Building Tip: Find Sites with Google Related Function
Looking for a way to find related sites to get links from? Try the Google related function. The function is also a good source of information for competitive intelligence.
Advice: Increase Email Response Rate
One of the challenges in obtaining links is getting through all the clutter in people’s email boxes. You are competing with email marketers, spammers, co-workers, friend and family. Another challenge is avoiding spam filters. Stephan Spencer, of NetConcepts.com, made a posted about email response rates dropping. The article is focused on email marketers but applied [...]
Value of Link Bait? Barry Schwartz and Andy Hagans Speak Out
Barry Schwartz (Search Engine Roundtable) and Andy Hagans (Link Building Blog) discuss the value of link bait (viral marketing for links).
Link Development Training: Review
I have not promoted it yet; however I do offer training for companies or site owners wanting to take link building in-house. I spent last week at Tony Spencer’s office in Raleigh, NC. Tony wrote about my link training and consulting so I figured I would reference it (with his permission of course). Read what [...]
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