Affordable Viral Marketing
Jennifer Laycock, Search Engine Guide, wrote an excellent article on successful low-cost viral marketing with examples. She talks about the customer acquisition cost (CAC) in developing these promotions.
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Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's a columnist for Search Engine Watch, has spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.
