Google is updating again. What should we do? You could read the 74 page thread on Webmasterworld or one of the other forums. I suggest you wait until things settled down and let the industry experts do some analysis.

Natasha Robinson from Threadwatch offers the best advice:

“The time that it would take to read those threads could be better spent figuring out a battle plan to help a client’s total online marketing strategy - (I can hear the gasps now “You mean SEO/SEM isn’t the only online marketing strategy out there”. lol) - so that ranking shifts aren’t a major detriment to your business.”

She is also printing some t-shirts that say “Stop Ya Whining and Do Something About It”

One thing I have learned since I started working full-time in this industry over a year ago is that there is no need to follow such long threads in forums during updates. Sure there will be a few great post and some very insightful comments. At the same time there will be a lot of noise and whining. Best advice is to let the updates take their course. Let the trusted industry experts figure out what changes took place. Then figure out a strategy for your site.

Updates happen - Rankings change - Nothing is permanent