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Advice: Increase Email Response Rate

Posted on | October 11, 2006 | Comments Off

One of the challenges in obtaining links is getting through all the clutter in people’s email boxes. You are competing with email marketers, spammers, co-workers, friend and family. Another challenge is avoiding spam filters. Stephan Spencer, of NetConcepts.com, made a posted about email response rates dropping. The article is focused on email marketers but applied to anyone serious about link development.

This is an example of the specific advice he offers to increase your response rate.

Get more specific in your Subject line.
A/B split tests show that Subject lines with specific calls-to-action increase open rates.

In the article he references another post about how to avoid spam filters. He covers everything from how to set-up your “from line” to specific “words” to avoid.

If you are serious about link building I highly recommend you read his two articles.
- Are Your Email Response Rates Dropping?
Watch Your Language! Top Email Deliverability Tips

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    Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.

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