Afraid to Link Out? Think Again

April 3, 2008 | 2 comments

Are you hesitate to link to other sites? Think that is helping your rankings? Think again.

…when a search engine discovers a page pointing users in the direction of more useful information, that page will be given more credit. Ask yourself what’s more useful: information that cites other government, education, and medical sites on a particular disease, or a page of copy describing the disease without referencing any authority sites? Not even a citation. That answer is a no-brainer.

Read my SEO column at SearchEngineWatch.com Afraid to Link Out? Think Again.

Categories

Link Building

Comments

Jazajay said:

Very nice article.
I currently link out to Gov sites in my area but after reading this article I think I may increase it to other sites.

Thanks for the idea.

Jaz

April 3, 2008 | Permalink | Reply

Bill said:

That was a nice story. It stands to reason that linking to authoritative sites only improves how trustworthy search engines believe your site to be.

April 10, 2008 | Permalink | Reply

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