Afraid to Link Out? Think Again
April 3, 2008 | 2 comments
Are you hesitate to link to other sites? Think that is helping your rankings? Think again.
…when a search engine discovers a page pointing users in the direction of more useful information, that page will be given more credit. Ask yourself what’s more useful: information that cites other government, education, and medical sites on a particular disease, or a page of copy describing the disease without referencing any authority sites? Not even a citation. That answer is a no-brainer.
Read my SEO column at SearchEngineWatch.com Afraid to Link Out? Think Again.
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Jazajay said:
Very nice article.
I currently link out to Gov sites in my area but after reading this article I think I may increase it to other sites.
Thanks for the idea.
Jaz
April 3, 2008 | Permalink | Reply
Bill said:
That was a nice story. It stands to reason that linking to authoritative sites only improves how trustworthy search engines believe your site to be.
April 10, 2008 | Permalink | Reply