Posted on | August 11, 2006 | 1 Comment
When brainstorming for viral marketing ideas a good route to go is to solve a problem for current or future customers. One benefit of creating something that solves a problem is people will be more likely to spread it to friends, family and colleagues. They will also bookmark the resource or tool.
Remember how success Hotmailâ€™s viral marketing campaign was when they simply included “Get your private, free email at http://www.hotmail.com” in each email.
- They solved a userâ€™s problem. People did not want to pay a company for an email address or change their email every time they switched internet providers.
- They made it easy for the user to spread.
Viral marketing does not need to be complicated. In fact, often the simpler it is the better.
Seth Godin has a great post on What Makes an Idea Viral?