Content & Link Building

Posted on | October 13, 2005 | 3 Comments

MartiniBuster, moderator of the Link Development on WebmasterWorld, has started a great discussion on Quality Content as Passive Link Development.

A few quotes…

“Simply lying on your back is not a valid method of link development. Like everything else, you have to work for it.”

“I question the motives and experience of most people suggesting content building as link development because they consistently never, never, never tell you the other steps that go into building a quality content site that attracts organic one-way links.”

MartiniBuster then follows up with some solid advice on getting people to link to your content.

Sugarrae has a great recommendation!

Interview Industry Experts
“Requesting the interview lets the expert know you’re there. Getting the interview gives you great content for your site that won’t be something everyone else has. Promoting the interview connects your site to the industry expert and may even lead to the industry expert promoting your article to in turn promote themselves.”

One thing that people seem to forget is that content is a long-term strategy for links. Sites that have a ton of links to their content have gained those over the course of years. That is unless they were “proactive” in getting links to the content.

Category: Link Building

Comments

3 Responses to “Content & Link Building”

Rae
March 23rd, 2006 @ 1:29 am

Thanks for the mention and it was nice meeting you in NY. :)
Justilien
March 23rd, 2006 @ 5:57 am

Rae,

It was great to finally meet you in NYC too! Congrats on your recent promotion to moderator for link building at WebMasterWorld.
Rae
March 23rd, 2006 @ 12:34 pm

LOL thanks. I still need to learn not to hide in that forum – I forget sometimes that there are a ton of others. See you at Pubcon or SES Toronto if you plan to be at either. ;-)

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Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's a columnist for Search Engine Watch, speaker at SES Conferences and has authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.