MartiniBuster, moderator of the Link Development on WebmasterWorld, has started a great discussion on Quality Content as Passive Link Development.

A few quotes…

“Simply lying on your back is not a valid method of link development. Like everything else, you have to work for it.”

“I question the motives and experience of most people suggesting content building as link development because they consistently never, never, never tell you the other steps that go into building a quality content site that attracts organic one-way links.”

MartiniBuster then follows up with some solid advice on getting people to link to your content.

Sugarrae has a great recommendation!

Interview Industry Experts
“Requesting the interview lets the expert know you’re there. Getting the interview gives you great content for your site that won’t be something everyone else has. Promoting the interview connects your site to the industry expert and may even lead to the industry expert promoting your article to in turn promote themselves.”

One thing that people seem to forget is that content is a long-term strategy for links. Sites that have a ton of links to their content have gained those over the course of years. That is unless they were “proactive” in getting links to the content.