Debra Mastaler has a great column at SearchEngineLand.com called the
7 Habits Of Highly Effective Link Builders

She gives some great tips such as this one:

5. Become a high profile editor, not just an editor. If you knew a million people visited a website every day and that website was actively looking for an editor in a category you were expert on, would you be interested? With 99% of journalists using the web to research and verify information, being an editor on a popular news site greatly increases your website’s chances of exposure, links and being asked for an interview.

Read the full article on Highly Effective Link Builders