Posted on | July 10, 2006 | Comments Off on Financial Times reports Consumer Generated Content and Viral Marketing
The Financial Times reports that Leo Burnett, one of the largest advertising agencies in the world, urged marketers to learn from consumer generated content and viral marketing.
Mark Tutssel, Chief Creative Officer of Leo Burnett, states
â€œâ€¦ successful future campaigns would need to imitate viral content – so-called because of its rapid spread onlineâ€¦â€
â€œAdvertisers would also have to invite consumer interaction, by allowing people to create their own commercials and comment, even negatively, on brands…â€
Advertising agencies are sleeping giants. They are activity recruiting in the SEO (Search Engine Optimization) field. They will integrate user-generated content and viral campaigns into their media mix at a greater rate. They will optimize these campaigns to take full advantage of link development.
– They have the creative staff.
– They have clients with huge budgets.
– They have processes and methods in place.
Advertising agencies are sleeping giants.