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How to Create Ethical Linkbait from Public Information

Posted on | July 9, 2011 | Comments Off

Read my latest column at SearchEngineWatch.com about using public information and data to create an ethical linkbait campaign. The main topics are public domain material and aggregation of public information.

With the abundance of governments offering data this is a great approach. Here are some government sources for the US and Europe: data.gov, data.gov.uk and ourdata.eu.

Don’t have a developer? There are other ways to aggregate information. It could be as simple as an infographic. Let’s say You are in a health field in the US. You could create an infographic comparing life expectancy to pet ownership. Then target pet groups.

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    Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.

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