Posted on | July 9, 2011 | Comments Off on How to Create Ethical Linkbait from Public Information
Read my latest column at SearchEngineWatch.com about using public information and data to create an ethical linkbait campaign. The main topics are public domain material and aggregation of public information.
With the abundance of governments offering data this is a great approach. Here are some government sources for the US and Europe: data.gov, data.gov.uk and ourdata.eu.
Don’t have a developer? There are other ways to aggregate information. It could be as simple as an infographic. Let’s say You are in a health field in the US. You could create an infographic comparing life expectancy to pet ownership. Then target pet groups.