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Importance of Links in 2012 from Senior Google Engineer

Posted on | July 6, 2012 | Comments Off

Senior Google Engineer Matt Cutts discusses links versus social signals. According to Matt links are still extremely important, and are not going away anytime soon.

Discussion around the Web:
From Search Engine Roundtable

My take away was that Matt Cutts says links are still, for the foreseeable future, going to be a more powerful signal for search rankings than social signals.

From SearchEngineWatch

Are Links a Dying Signal?
No. “There’s a perception that everything will go social and links will be obsolete but I wouldn’t write the epitaph for links just yet,” he said.

Discussion at WebMasterWorld WebMasterWorld.

Blog post at SearchEngineLand

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    Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.

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