My last column at Search Engine Watch on In-House Link Building stirred up strong responses from people. Then again the in-house vs outsourced SEO debate always creates a lot of discussion.

In my new column I follow-up on the topic with Link Building: DIY In-House vs. Outsourced and address some of the main issues.

Excerpts:

“For some companies, in-house works; for others, outsourcing link building works. A combination of the two might work for other companies. However, the lack of experienced link developers in the search engine marketplace makes a compelling argument to manage link building campaigns in-house — especially for competitive and high-margin verticals.”

“Link development is not some secret magical wizardry only a select few can ever learn. Like anything else, people can be trained on it.”

Debra Mastaler also posted a great follow-up on the topic that I did not see until after I sent in my column this week (due Tuesday mornings). As always she had some great insights.

“We tend to put blinders on when we talk about link building and look at it from a technical standpoint rather than a marketing or tactical viewpoint.”

“…we hit the SEO/link building aspect and boom –not so instant, not so easy. It doesn’t matter if you outsource or keep this part in-house, this is where it gets hard for everyone.”

” Link building requires a technical and creative outlook, it’s the one aspect of online business you shouldn’t automate and can’t just upload for success”

Read her article Why I Won’t Quit My Link Building Job

Read my new column Link Building: DIY In-House vs. Outsourced