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Increase Natural Links and Sales Conversion Simultaneously

Posted on | January 29, 2006 | 2 Comments

Implementing specific changes to your web site will enhance its creditability. This will increase your sales conversion rate and attract more natural links. Stanford Guidelines for Web Credibility was published by
Stanford Persuasive Tech Lab. They list 10 guidelines with accompanying research.

“Make it easy to verify the accuracy of the information on your site.”

Reference the source of what is stated. We all learned that in school. Some webmasters are fearful to link out to other web sites because of misinformation regarding search engines. If your web site references other expert sites or information it will only increase your credit with Google. Plus it will give your site more credit in the eyes of users.

“Use restraint with any promotional content (e.g., ads, offers).”

Large blocks of AdSense on the top of your articles and resource pages will deter people from linking and even reading your site. Is the extra revenue worth the loss of dozens of links? These are editorial links you could not buy. This could deter important college, government and non-profit sites from linking to your web site.

“Make it easy to contact you.”

Notice how many universities have their physical address on the bottom of each page. Examine sites you highly trust and often their contact information is easy to find. When I started this site several months ago I visited the internet marketing sites I trust the most for information. I noticed all of them have their email address or contact information on every page in plain view. Notice how easy it is to find my email address in the navigation. (Side note: This is a personal site and for privacy reasons I choose not publish my personal phone number and address.)

I suspect search engines factor in many of these guidelines from Stanford into their algothrim. Keep in mind search engine algothrims make use of hundreds of little factors.

Read more of Stanford Guidelines for Web Credibility. Feel free to leave your tips, suggestions or thoughts in the comments.


2 Responses to “Increase Natural Links and Sales Conversion Simultaneously”

  1. Steve
    February 3rd, 2006 @ 5:51 pm

    Great article J. especially the point about large blocks of Adsense at the top of articles. (I got to go make a few changes to a blog or two :):).


  2. admin
    February 24th, 2006 @ 6:27 pm

    Thank Steve.

    I was actually getting ready to post today about something someone blogged about. Until I realized if I did I would be sending my readers to a post with a huge Adsense block on the top.

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    Justilien Gaspard is a SEO/M consultant with over 11 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.


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