Posted on | January 29, 2006 | 2 Comments
Implementing specific changes to your web site will enhance its creditability. This will increase your sales conversion rate and attract more natural links. Stanford Guidelines for Web Credibility was published by
Stanford Persuasive Tech Lab. They list 10 guidelines with accompanying research.
â€œMake it easy to verify the accuracy of the information on your site.â€
Reference the source of what is stated. We all learned that in school. Some webmasters are fearful to link out to other web sites because of misinformation regarding search engines. If your web site references other expert sites or information it will only increase your credit with Google. Plus it will give your site more credit in the eyes of users.
â€œUse restraint with any promotional content (e.g., ads, offers).â€
Large blocks of AdSense on the top of your articles and resource pages will deter people from linking and even reading your site. Is the extra revenue worth the loss of dozens of links? These are editorial links you could not buy. This could deter important college, government and non-profit sites from linking to your web site.
â€œMake it easy to contact you.â€
Notice how many universities have their physical address on the bottom of each page. Examine sites you highly trust and often their contact information is easy to find. When I started this site several months ago I visited the internet marketing sites I trust the most for information. I noticed all of them have their email address or contact information on every page in plain view. Notice how easy it is to find my email address in the navigation. (Side note: This is a personal site and for privacy reasons I choose not publish my personal phone number and address.)
I suspect search engines factor in many of these guidelines from Stanford into their algothrim. Keep in mind search engine algothrims make use of hundreds of little factors.
Read more of Stanford Guidelines for Web Credibility. Feel free to leave your tips, suggestions or thoughts in the comments.