Jill Whalen on Buying Text Links
Posted on | February 16, 2006 |
Jill Whalen, of HighRankings.com, published a great article in her newsletter today about Buying Text Links. Jill is a veteran SEO. She started back in 1995.
The article offers great advice and insight.
“There’s nothing wrong with purchasing an ad on a website that links back to your website.…Your advertisements on other people’s sites are none of the search engines’ business and will not get your site banned or penalized.â€
Here are some quotes about buying text links from brokers.
“most text link ads and the sites that sell them tend to leave noticeable “footprints” behind in the code. It would be no trouble at all for a search engine to do a little digging into what the latest footprints are, seek out all pages that have them, and simply not allow them to pass any link popularity.â€
“For now, if you’re buying text link ads, or have been thinking about it, I wouldn’t really worry about it. Just make a mental note to yourself that whatever boost to your rankings they may provide now could vanish at any time. It’s no big deal if you’re getting real traffic from your ads, or if you’re simply using them to jumpstart your SEO campaign.â€
I met Jill at a Google party this past summer for SES. She is full of insight and experience. I highly recommend you read her article and subscribe to her newsletter.
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Justilien Gaspard is a SEO/M consultant with over 7 years experience in organic search marketing. Professionally he’s a columnist for Search Engine Watch, speaker at SES Conferences and has authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.