Want to Increase the Effectiveness Link Building E-mails?

Do Not Write Long E-Mails.
The e-mail should be a couple sentences at most. Most spammers and people using software to link build use long e-mails telling all the benefits of why they should link to you and why their site is so great. Think of most of the business e-mails you take seriously. Are the long ones not from people you know well? I know if I open up an e-mail from someone I do not know that is more than a paragraph long, then 99% of the time is it spam and unsolicited.

Tell Me What do I Get First.
Start the e-mail by telling me how I will benefit. It is a basic sales principal to tell the person how they will benefit. Are you giving me a really great link to my site, cash or free products? Most people compose their e-mails backwards. They make the mistake of starting the e-mail off telling you why their site is so great.

Make Sure Your Site is Related to Mine.
Nothing gets an e-mail deleted faster than from an unrelated site. Your “vitamin” site is of no real benefit to my “real estate” site. Some people actually take great care about who they link out to. They want to make sure it benefits their users. In additional, some webmasters do not want to jeopardize their great rankings by linking out to unrelated sites. They know Search Engines are getting smarter. That being said if your site is unrelated to mine give me something beneficial. I am always open to money or free products. Show me some “realâ€? benefit.

Do Not Try to Educate Me on Increasing my Rankings.
How many e-mails do you get explaining how getting links will help your rankings in Search Engines? These people are preaching to choir. If someone is Link Building they know the benefits already. If they are clueless to how links help rankings you will probably scare them off.

Feel free to share any tips you have!