Are you skipping over new sites because someone told you they have no value? Think again. Approach links from new sites as an investment standpoint. Look for undervalued, or unnoticed, sites that have a high likelihood of rising in popularity.

That would be like a stockbroker refusing to consider a stock that hasn’t been around for at least 20 years, or an employer refusing to look at resumes from people who haven’t been in the workforce at least 15 years.

Read my column at SearchEngineWatch.com about how links from new sites are a wise investment