In-House vs Outsourcing Link Development

Posted on | November 29, 2007 | 5 Comments

Discover some key advantages of in-house link building in my Search Engine Watch column 5 Reasons to Build Links In-House

While a third-party company might be sending e-mails or calling a company without making much headway, your people could use existing business contacts to get into the door, get past the gatekeepers, and talk to the right people. This always presents the opportunities to call in favors or ask for introductions.

Martinibuster.net also did a great write-up on Outsourcing Link Development

3. Mystery-meat link building techniques
Some link development firms, particularly cheap ones, may promise one way inbound links but what they are doing is, at best, providing triangular links with a database of thousands of low quality sites

4. Derailed by meaningless metrics
A common pitfall of an outsourced link campaign is to base payment upon meaningless metrics. Forcing link developers to measure success in terms of toolbar PageRank is the top mistake.

SearchEngineWatch.com : 5 Reasons to Build Links In-House
Martinibuster.net : Outsourcing Link Development

Category: Link Building

Comments

5 Responses to “In-House vs Outsourcing Link Development”

Pete Crown
December 7th, 2007 @ 1:18 am

I’d go for outsourcing. You have to teach them, and you have to know how to teach them so it works, but it does.

My time is so valuable that I’m better off finding others doing certain tasks for me while I focus on more important tasks.

One of the principles Tim Ferriss’ “Four Hour Workweek” and Brausch’s “Freedom Business System” had taught me.
Justilien
December 7th, 2007 @ 9:31 am

Excellent points Pete. Good training is vital!

Big fan of some of the principles Tim Ferriss talked about in â€œFour Hour Workweek.â€

I would also recommend “The E-Myth Revisited”. It could benefit any business. Yet something tells me you have already read it. :)
Chet Kent
December 7th, 2007 @ 5:09 pm

I haven’t read the “Four Hour Workweek” yet but it just went to the top of my list!

About outsourcing – some things I’m a bit shy about letting go. I’d say link development might be one of them. I’ll have to check out “Freedom Business Principles” – it looks worthwhile.

Chet
Matt L
December 7th, 2007 @ 11:29 pm

E-myth is gold, and a true paradigm shift for many businesspeople who grew up (or parents grew up) in the depression. Scarcity thinking makes hard for placing value on time.

Our problem is outsourcing link building these days for under a grand or two per month with any semblance of quality is tough. I’m not expecting much, but I’m getting less. If anyone knows some good low-end ones for sourced client work… but don’t email me w/ broken English (like if you’re not Justilien or a regular reader).
Justilien
December 10th, 2007 @ 9:43 am

Chet â€“ Good move! I am actually going to reread “4 Hour Work Week.” It is packed with great strategies.

Matt â€“ Some wise insights about scarcity thinking and value of time.

With outsourcing it is hard to find people who truly understand the value of links. I get approached by people and companies wanting me to outsource work to them. Prices are good, yet the quality is not there. Nor is the understanding of conceptual relationships.

Since I take more of a marketing approach to link development it is key they be fluent in English and understanding of Western culture. Although I maybe expanding into the Spanish/Latin market soon.

As time goes on link development will only gets harder and harder. Even six months ago it was easier than today.

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Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's a columnist for Search Engine Watch, speaker at SES Conferences and has authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.