Posted on | October 23, 2006 | 5 Comments
Often when people are link building they overlook some of the most obvious places to get links. Instead of thinking like an SEO, think like a marketer.
Here is an example. Do your customer service representatives ask the customer if they have a website? If they did they could quickly check the site to see if it was in good standing in the search engines (this can be automated). Then your customer service rep could offer the customer a discount for a product review or mention with a link.
â€œI can offer you 25% off this order or a future order if you would mention us on your site. We are trying to grow our business and want to get our loyal customers involved.â€
Repeat this a couple times a week and watch your rankings increase. This is a lot less expensive than a link building campaign. Plus you are getting amazing word-of-month marketing.