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Link Development In-House & Outsourcing by Rae Hoffman (PubCon)

Posted on | December 10, 2007 | No Comments

Rae Hoffman (Sugarrae.com) posted her presentation from PubCon (Webmaster World Conference) on Outsourcing & In-House Link Development. It is packed with great information, list, questions and key points.

Some of the topics covered include:

  • Types of link development
  • Where to find good link development firms
  • Questions for link development firms
  • Hiring and training a link developer
  • Questions to help you find a future link developer
  • What might be in your link development training manual

Here is one quote about link training:

The most important thing you can do during their training is to train them to be traffic developers and marketers and not simply link requesters.

Download the PowerPoint presentation on Outsourcing & In-House Link Development.

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    Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's a columnist for Search Engine Watch, speaker at SES Conferences and has authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.

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