Talented SEO and link developers are difficult to find. Learn ways to keep your employees motivated and driven in my latest column at SearchEngineWatch.com. This will help reduce staff turnover and keep your current staff ambitious.

Excerpt:

Design a contest that’s easy to measure and that doesn’t dilute the quality of the link campaign. If the contest is simply judged on the “number” of links people obtain, then employees will focus on numbers, and the quality will suffer. Instead, place the focus on rewarding quality links.