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Link Building Strategy – Start a Staff Volunteer Program

Posted on | January 14, 2010 | Comments Off

Think of the headline in your regional online newspaper, “Local Company gives Free Computer Classes to Disadvantaged Youth.”

Public relations strategies are an effective way to build links and publicity.

Serious About Links?
Think like a politician when deciding what type of volunteer work to do. Study the people who could bring the most attention and links to your volunteer program. What are the influential journalists, columnists, and bloggers in your city interested in?

Learn more about the strategy of using an employee volunteer program for link building in my latest post at SearchEngineWatch.

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    Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.

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