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Using Google’s Love Affair with Quality Content to Garner Links

Posted on | November 8, 2005 | 4 Comments

Creating content to attract natural links is a long-term process. These links develop slowly over time and tend to be of high-quality. The question remains what type of content attracts quality links? The answer is to study the content sites that Google loves.

There are two such sites that quickly come to mind Wikipedia and eHow.com. Google has a love affair with Wikipedia. It is rightly deserved since Wikipedia is a great resource. eHow.com is also developing an affair with Google. Over the past year I have watched the site rise in the rankings. Both sites have a great collection of natural backlinks.

My best advice to webmasters, writers and site owners is to study the content of these two sites. Read the advice they offer their writers. There is no need to reinvent the wheel.

Writer’s Guide by eHow.com (wikiHow)

– Use an average of five to seven steps and strive to make each step no longer than four sentences. Readers appreciate concise instructions.
– Begin each step with an active verb. For example, “Check gutter for obstructions,” not “You need to ensure that the gutter is unclogged.”
– Avoid repetitive use of introductory phrases, such as “In the next step”, “The next thing to do is”, “Next.” “Now that you have done Step 1, here is step 2.

Guide to Writing Better Articles by Wikipedia

“…paragraphs should be relatively short, as the eye gets tired of following solid text for too many lines, but not too short”

“Conversely, a one-sentence paragraph is like a cannon-shot during the performance: it attracts so much attention that it had better be good. An entire article that consists of one-sentence paragraphs can normally be consolidated by theme into a few paragraphs.”

The Perfect Article by Wikipedia

“…is precise and explicit; free of vague generalities and half-truths that may stem from an imperfect grasp of the subject. ”

“…is well-documented; reputable sources are cited, especially those which are the most accessible and up-to-date.”

“…is very clear; written to avoid ambiguity and misunderstanding. Begins with a definition, and follows a logical structure; uses clearly-worded sentences, grammar, and syntax.”

On research:
How to Write a Great Article by Wikipedia

“There are several ways to find and retrieve articles online (for research), without having to leave home. Google Scholar is an excellent source for finding sometimes free online peer reviewed articles”

“Many libraries have agreements with database providers under which library users with current library cards can connect for free to the databases from their home computers”

Remember once you have great content promote it! Do not be afraid to contact people and let them know of your article. If you quoted someone they will probably link to you without even having to ask once you make them aware of article. Get their attention by asking them to review the article and if they want anything changed.

What other resources or recommendation do you have for using content to attract quality links in your link building campaign?


4 Responses to “Using Google’s Love Affair with Quality Content to Garner Links”

  1. Chris Boggs
    November 9th, 2005 @ 9:43 am

    Very nice piece, Justilien.

    Funny I just saw this piece today too, which offers some different views: http://www.webpronews.com/expertarticles/expertarticles/wpn-62-20051108NineThingsWeThoughtYouKnewAboutWebWriting.html.

    I’d like to harp (as usual) about the value of building links to the new content from within current content your site as well, using neatly (and not overly) placed anchor text from relevant sentences/paragraphs. Obviously, Wikipedia is a great example of the proper use of such links, as in the below example from http://en.wikipedia.org/wiki/Internal_links

    “Internal Links
    An internal link is a link in the context of web design is a hypertext function whereby clicking on the word or picture (an “object”) causes a web browser to load the new page to which the object is linked. Thus, clicking on the hypertext-affected word card should lead you to a page about a card or cards…”

  2. Smiley Cat Weblog
    November 24th, 2005 @ 10:36 am

    Guides to Writing Better Articles

    Although the subject is about link building, Justilien.com has a post that includes a nice collection of links to resources for improving your writing. For convenience’s sake, I’ve listed them here:…

  3. Jeff
    November 26th, 2005 @ 9:14 pm

    Great post. I’ve learned a few good things. I’m going to send this over to the guy that writes my web content. Thanks!

  4. professional web design
    December 3rd, 2005 @ 2:44 am

    intersting. i learned a lot form reading this…thanks

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    Justilien Gaspard is a SEO/M consultant with over 11 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.


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