Want to put together a viral marketing campaign? Read my column at SearchEngineWatch about small viral campaign that gets results.

Here’s the scoop. Most viral campaigns won’t become large-scale. Few actually achieve that status. In nature, viral infections rarely turn into plagues. They tend to be small — yet can have a big impact on a community. The same holds true of viral campaigns. You can have a small campaign that has a big impact in your industry or community.