Viral Marketing: Size Doesn’t Always Matter
Posted on | September 30, 2008 |
Want to put together a viral marketing campaign? Read my column at SearchEngineWatch about small viral campaign that gets results.
Here’s the scoop. Most viral campaigns won’t become large-scale. Few actually achieve that status. In nature, viral infections rarely turn into plagues. They tend to be small — yet can have a big impact on a community. The same holds true of viral campaigns. You can have a small campaign that has a big impact in your industry or community.
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Justilien Gaspard is a SEO/M consultant with over 7 years experience in organic search marketing. Professionally he’s a columnist for Search Engine Watch, speaker at SES Conferences and has authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.
March 2nd, 2009 @ 2:23 pm
True that most campaigns never really take off, but when looking at one’s like “Subserviant Chicken” by Burger King which still get’s millions of hits a year. I say the money is well worth investing in, especially since it can be run on long term instead of for a niche market.