In a two part column at Search Engine Watch I discuss the value of links and simply strategies to help determine their worth.

Astoundingly, the answer is rather simple when you step back. Ask yourself what are top rankings worth to your company? How much more revenue would your company take in if you were in the top ten for your keywords? How much revenue would you lose if you lost your top ten rankings? Are top rankings worth $20,000, $50,000, $100,000, or more per year? That answer will help you decide what to invest into link development with regard to time, resources, and money.

Read my column on Link Value: Top Rankings, Secrets and Lies - Part 1