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Word of Mouth Marketing Works: WOMM Survey

Posted on | October 9, 2007 | Comments Off

eMarketer.com published a study that more than three-quarters of people trust consumer recommendations over any other type of ad.

The question remains how are you incorporating that into your link building and internet marketing strategies? Notice consumer opinions posted online are trusted 61% of the time. Yet only 34% trust search engine ads. Is your site taking full advantage of consumer opinion for sales and links?
word of mouth marketing survey

In the survey below it shows that 56% of respondents trusted editorial content.

trusted sources survey

Questions to Reflect On
Is your company…
-investing advertising dollars in “trusted” source of information?
-making use of link development with editorial content?
-utilizing consumer opinions for links and sales?
-encouraging consumers to talk about your product/service online?

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    Justilien Gaspard is a SEO/M consultant with over 8 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.

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