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Viral Marketing Study

Posted on | February 1, 2006 | Comments Off on Viral Marketing Study

Macalua.com posted about a new study by Sharpe Partners. eMarketer.com highlighted some of the major aspects of the viral marketing research.

chart of viral marketing statistics

Insightful Statistics
– 89% of adults share content with friends, family and associates by e-mail
– 63% of the respondents share content at least once a week
– 25% share daily or almost daily
– 75% forward content up to six other people
– 89% have no adverse feelings to brand sponsorship
– 5% refuse to share content that contains a clear brand message

Read more on viral marketing at eMarketer.com


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    Justilien Gaspard is a SEO/M consultant with over 11 years experience in organic search marketing. Professionally he's been a columnist for Search Engine Watch, spoken at several SES Conferences, and authored 3 advanced courses for SEMPO Institute. Learn more about Justilien.


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