Macalua.com posted about a new study by Sharpe Partners. eMarketer.com highlighted some of the major aspects of the viral marketing research.

Insightful Statistics
- 89% of adults share content with friends, family and associates by e-mail
- 63% of the respondents share content at least once a week
- 25% share daily or almost daily
- 75% forward content up to six other people
- 89% have no adverse feelings to brand sponsorship
- 5% refuse to share content that contains a clear brand message

Read more on viral marketing at eMarketer.com